April 16, 2007
There's A New Cupcake in Town for Mother's Day from Baker to the Stars Mrs. Beasley's

     Los Angeles, CA - "Treat" your mother like a star. Mrs. Beasley's, known for their exceptional hand-made fresh baked goods and legions of fans including celebrity clients Tom Hanks, Reese Witherspoon, Hillary Swank and Rosie O'Donnell, has launched an irresistible new line of gourmet cupcakes to rave reviews... and just in time for Mother's Day!

     The decadent new hand-made cupcake, which KABC-TV has rated the "Best in Los Angeles," is baked fresh daily and flavored with the finest of ingredients including Ghirardelli chocolate, freshly squeezed California oranges, Hawaiian coconuts and premium fruit extract, then lavished with an extraordinary three inches of butter cream frosting and topped with tasty morsels of candy, sprinkles and other delicious treats. No guilt no apologies, no excuses...just frosting!

     A mouth-watering, modern twist on the nostalgic cupcake from your childhood, Mrs. Beasley's cupcakes are the ideal Mother's Day gift and a unique and convenient alternative to flower or candy.

     Unlike its competitors, Mrs. Beasley's cupcakes can be custom made to order in any one of nine retail stores in Southern California. Customers can customize their cupcake to match their mom's taste and personality or choose from a selection of favorites including Decadent Chocolate Ganache, Outrageous Orange Sherbet, Bold Banana, Sweet Succulent Strawberry and Magnificent Mocha.

     For Mother's Day, Mrs. Beasley's has created an delightful three-tiered tower containing six hand decorated cupcakes in keepsake boxes, the only gourmet cupcake that can be shipped anywhere in the country. If you mom has an address, Mrs. Beasley's has a cupcake with her name on it.

     Mrs. Beasley's cupcakes can be purchased at retail stores in Beverly Hills, Brentwood/Santa Monica, Costa Mesa, South Coast Plaza, Encino, Downtown LA, Manhattan Beach, Tarzana and Pasadena (all stores offer convenient curbside pickup), online at www.mrsbeasleys.com, by phone at 1-800-710-7742, or at Gelson's Markets.

Contact:

David Beckwith
The Beckwith Company
(323) 845-9836
david@thebeckwithcompany.com